Change Your Watch Face

  1. 1

    Touch and hold the watch face

    Press firmly (or touch and hold on Series 4 and later with no Force Touch) on the current watch face until it zooms out and shows the face in a smaller view with options below it.

  2. 2

    Swipe left or right to browse faces

    Swipe through your existing watch faces. You can have multiple faces saved and switch between them easily.

  3. 3

    Tap a face to select it

    Tap the face you want to activate. The watch returns to normal with the new face applied.

Add a New Watch Face

  1. 4

    Scroll to the end and tap the + button

    From the face browser (step 1), scroll all the way to the right past your existing faces to find the large + (New) option. Tap it.

  2. 5

    Browse and select a face style

    Scroll through all available watch face styles. Tap one to add it to your collection. It is added next to your current faces.

Customise a Watch Face

  1. 6

    Touch and hold → tap Edit

    From the face browser, tap Edit below the face you want to customise.

  2. 7

    Swipe to switch between customisation panels

    Swipe left and right to move between the Style panel (colour, dial style) and Complications panels (the small info widgets on the face — weather, activity, heart rate, calendar etc).

  3. 8

    Turn the Digital Crown to change options

    Turn the Digital Crown to cycle through options for each element. Tap a complication to change what it shows. Press the Digital Crown or tap the watch face to save.

Add faces from the Watch app on iPhoneOpen the Watch app on your iPhone → Face Gallery (bottom tab) → browse and tap Add for any face. Much easier to browse and configure faces on the larger iPhone screen than on the watch itself.

Frequently Asked Questions

No — Apple does not allow third-party watch faces from the App Store. All faces must come from Apple's built-in collection. Some apps (like Rolex or Nike) offer their own faces when their companion app is installed, but fully custom third-party faces are not supported.
On watchOS 7 and later: touch and hold your watch face → scroll down → Share. You can share via Messages, Mail or AirDrop. The recipient gets the face configuration including your complication choices.